What Is Window Box Packaging?

The security of a cardboard container is combined with a clear plastic PET window that allows buyers to see the highlighted product in window box packaging, which is a hybrid packaging and display solution. 

Window box packaging is used for a wide variety of products, from food to cosmetics, because it allows the client to see exactly what they are buying.

This blog post will give you an introduction to window box packaging, covering its basics, such as its design, major advantages, and typical uses.

Packages in Window Boxes

Typically made from SBS (solid bleached sulphate) paperboard or occasionally a thicker fluted paperboard, packaging with a clear plastic window is known as "window box packaging." 

Instead of relying on pictures or descriptions, customers may see the product in action in the window. This makes window browsing more fun and improves the likelihood that the consumers will make a purchase. The use of less plastic in window box packaging makes it a more sustainable choice for businesses concerned about environmental impact.

Factors to Think About and Advantages of Window Box Packaging

Attractive and well-designed packaging is crucial for making a good first impression on customers and selling products. When creating a window box packing solution, it's important to keep in mind the following details:

• Window Size: The thickness or gauge of the clear plastic used to make the window is determined in part by the window's size. Larger windows need thicker, more rigid plastic coverings, whereas smaller ones can get away with thinner, more flexible materials. 

Extremely small windows may employ a thin cello window instead of a thicker gauge for structural reasons, whereas larger windows with a panoramic view may need a thicker glass.

• Exposure of the Product: It's important to put the window in the right spot on the box so the consumer can see the contents without having to move the box around. Consider the product's placement in the store and how you may highlight its best characteristics while creating the package. 

The product may be sitting on a platform, but the underpinnings wouldn't necessarily be visible. To accommodate inserts or brand placement, windows can have non-standard shapes.

• Decoration: You can add visual flair to your box design and communicate the brand's aesthetic through the use of techniques like embossing, foil stamping, and silk screening.

Benefits of window box packaging:

• Trust between the seller and the buyer is bolstered by window box packing, which gives the buyer a clear view of the product.
• Increased product transparency increases the product's perceived worth since it sends the message to the buyer that the seller has nothing to hide.
• Brand improvement: Customer satisfaction is increased and the seller's reputation is boosted when window box packaging is well-designed.
• Boost revenue: Customers are more likely to buy a product that comes in a window box because they can see for themselves that it is of high quality.
• The object can be seen by customers through the box's see-through window, yet it is still protected from dust and other potential pollutants.
• The window insert helps achieve sustainability targets by decreasing the amount of plastic used in the packaging. Clear, 100% recyclable PET or post-consumer recycled (PCR) PET can be used to make the plastic window covering. 

Examples of How Window Box Packaging Is Used

Several different types of consumer goods can benefit from the attractive and functional window box packaging design.

• Sweets, baked goods, and desserts.
• Promotional and club drinks, wine and spirit bottles, and drink powder sachets
• Packaging for pharmaceutical and healthcare products such as vitamins, supplements, prescriptions, dental supplies, promotional items, and membership clubs
• Makeup, toiletries, fragrances, toiletry gift sets, promotional items, and membership clubs all come in a variety of attractive packaging options.
• Products used in manufacturing: hardware, tools, and components
• Mobile devices, cameras, and related electronic accessories

Conclusion

Here at atpack, we collaborate with clients to develop customised, aesthetically pleasing packaging solutions that help boost sales and forge deeper connections between Aussie businesses and their target audiences. 

Get in touch with us immediately for a quote or more information on our customizable window box packaging designs and how they may match your demands.